E-Commerce

I am a design chauvinist. I believe that good design is magical and not to be lightly tinkered with. The difference between a great design and a lousy one is in the meshing of the thousand details that either fit or don't, and the spirit of the passionate intellect that has tied them together, or tried. That's why programming-- or buying software-- on the basis of "lists of features" is a doomed and misguided effort. The features can be thrown together, as in a garbage can, or carefully laid together and interwoven in elegant unification.

An online store chocked full of features is useless if it is not easily accessible by you and your customers. An online store from Deadeye Data comes with an impressive list of features, but more importantly, the features are laid out in an intuitive fashion that is easy for the customer to navigate and for you to maintain.

Popular Functions

• Unlimited Products — Enter as many products as you like to your store.
• Multiple Payment Options - You can pick and choose among payment methods for your store: credit cards, PayPal, purchase order, check and cod.
• Shipping Estimator — Allow customers to get the shipping price for an order before checking out with live real-time rates from USPS, UPS, DHL, and FedEx.
• Sales and Specials — Place products on sale by amount off, percent off, or both.
• Featured Products — Highlight new or popular products to increase sales.
• Reviews — Allow customers to write reviews of products, giving your store more credibility. Reviews can be held until approved by an administrator.
• Gift Certificates — Sell and issue gift certificates.
• Coupon Codes — Issue coupons to drive traffic to your store and increase buyer loyalty. Set coupon expiration dates, number of total uses, and number of uses per customer.
• Event Triggered Emails — Automatically send emails in response to customer actions: new customer sign up, orders placed, order status change like order shipped.
• Admin Triggered Emails — Send emails to your customer easily. Send to one customer, all customers, or those who with to receive your newsletter.
• Search — Enable customers to quickly and easily find the products they are looking for.

Frequently Requested Functions

• Ask a Product Question — Enable customers to easily email you for additional information about a product.
• Inventory Management — Keep track of your inventory. Each item sold is subtracted from inventory. Receive automatic emails when stock is low.
• Tell a Friend — Allow users to email links to products from your store.
• Cross Sell — Have a block for each product that allows you to define compatible products to increase sales.
• Multiple Product Pictures — Have several product pictures for each item, showing the product from all angles, to give the customer a better understanding of the product you have for sale.
• New Products — Highlight new additions to the store.
• Browse by Category or Manufacturer — Gives the customer additional options to find what they are looking for.
• Print Invoice or Packing Slip — Print invoiced or packing slips for inclusion in shipments.

Other Functions

• Bulk Discounts — Offer discounts for purchasing increased quantities of an item.
• Random Sign Up Password — During account registration, email the user's password to them to ensure you receive legitimate email addresses for future marketing efforts. Also Purchased — Have a “customers who bought this item also purchased...” box.
• Local Delivery — Offer a local delivery option for customers who live inside your delivery area.
• Customer Pick Up — Enable customers to buy online and pick up at your location.
• Reports — View and download reports based on products viewed, products purchased, and total customer orders sorted by dollar value.
• Order Notification — Receive an email whenever you have a new order.
• Froogle Feed — Automatically create and upload a file of your products in the Google accepted format to have your products included in the Froogle product search.
• Pay Downloads — Sell your original content by download. Allow customers to pay for and download music, books, articles. pictures - any digital file.
• Automatic Order Forwarding — Have your orders automatically sent to a fulfillment service if you use one.

Custom Functions

Any functionality you need can be custom written to your specifications to meet your needs.

The Benefits of a Well-Designed Online Store

Look Bigger

A professional, well-designed online store can make your business appear much larger than it is. This effect can give your business more validity when customers are trying to choose where to purchase and establish credibility when dealing with clients and other businesses.

Offer Complete and Detailed Information

Uploading information to your web site on products, services, support, prices, contact details, and news, makes it easy for prospects, customers, shareholders, job seekers, journalists, and employees, to find what they want at any time. Detailed descriptions, documentation, and plentiful product images make online customers feel they have enough information to make a purchase.

Track Advertising Efforts Instantly

By using unique coupon codes and web addresses, you can immediately evaluate the effectiveness of advertising campaigns and outlets. You can quickly change tactics and refine your methods rather that waiting until the end of a campaign to measure results.

Newsletters

Email marketing saves you time, supplies, and postage over traditional direct marketing. Advertise sales, offer coupons, and update your customers and suppliers immediately with news and offers by email. Periodic messages from your store also reinforce brand awareness and nurture customer loyalty.

Publicize Your Special Order Items

Many retail stores offer items that are too expensive or sell to slowly to keep in stock. Sales of those items languish further because the customers aren't aware they are available. By keeping an online catalog, you give your customers the ability to browse you full product offering at any time.

Introduce Another Channel To Market

Your online store can take orders 24 hours a day, every day of the year, and is readily accessible to customers all over the world. A successful online store can produce a highly profitable revenue stream.

Low Start Up Cost

Compared to opening a retail location, a new business can open and begin selling its products on the internet for a small investment.

Lower the Cost of Order Processing

Reduce or eliminate the number of employees needed to process an order. Everything is automated, so there is no need for order takers and sales people. By reducing the number of people involved in an order, you also reduce the chance of introducing processing errors.